When part of a Data Governance program initiative called Enterprise Level Metadata System (ELMS), I used a tree metaphor to explain my platform's technical bits to keep the audience from yawning.


To describe the outcomes of three phases of capital funding, I likened the services to a grove of trees that would start as seedlings and grow into an integrated ecosystem of complex value.

The word "seedlings" was a polite way of saying the platform services were built from scratch on hardware pirated from abandoned cubicles around the office.


Data Governance has several separate complex problems to solve all at once; hence the several separate platform services. In the first phase, the services would look rather small, but altogether, they would make up a grove that tolerates weeds . . .


But, unlike the multitude of other individual startups scattered across the enterprise field, these upstarts would grow deeper roots for surviving budgetary droughts and taller branches for catching more sunlight . . .


Naturally, as the trees matured, their canopies would merge into a forest that buffers each individual service from the winds of change . . .


Finally, with greater capacity to collect resources and manage complexity, the group fully matures into a monetizable ecosystem . . .


The ELMS brand did not survive, but several parts of my platform continued to grow by adapting and quickly providing value to changing leadership needs.

Role: Graphic Artist

Setting: Providence Health & Services

Location: Portland, Oregon

Year: 2015

Media: Apple Pencil and Fiftythree Paper on iPad Pro