When part of a Data Governance program initiative called Enterprise Level Metadata System (ELMS), I used a tree metaphor to explain my platform's technical bits to keep the audience from yawning.

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To describe the outcomes of three phases of capital funding, I likened the services to a grove of trees that would start as seedlings and grow into an integrated ecosystem of complex value.

The word "seedlings" was a polite way of saying the platform services were built from scratch on hardware pirated from abandoned cubicles around the office.

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Data Governance has several separate complex problems to solve all at once; hence the several separate platform services. In the first phase, the services would look rather small, but altogether, they would make up a grove that tolerates weeds . . .

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But, unlike the multitude of other individual startups scattered across the enterprise field, these upstarts would grow deeper roots for surviving budgetary droughts and taller branches for catching more sunlight . . .

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Naturally, as the trees matured, their canopies would merge into a forest that buffers each individual service from the winds of change . . .

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Finally, with greater capacity to collect resources and manage complexity, the group fully matures into a monetizable ecosystem . . .

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The ELMS brand did not survive, but several parts of my platform continued to grow by adapting and quickly providing value to changing leadership needs.

Role: Graphic Artist

Setting: Providence Health & Services

Location: Portland, Oregon

Year: 2015

Media: Apple Pencil and Fiftythree Paper on iPad Pro