Malcolm 'Max' DeRungs

University crucial to local business

This University of Oregon student newspaper article analyzed the extent many businesses in Eugene, OR depended on an unpredictable campus population for survival. My graphic personified the article's conclusion as a small skinny business person barely clinging to the rocks along a narrow ledge of a rocky alpine climb, tethered to a rather large, heavy and overconfident university Sherpa unaware of the crumbling trail.



Role: Graphics Editor

Setting: Oregon Daily Emerald, University of Oregon

Location: Eugene, Oregon

Year: 1981

Media: India ink on Clearprint drafting vellum