Holladay Street improvements
Light rail through Portland's Lloyd District led to such an increase in transit ridership, pedestrian activity and economic development that the City of Portland and TriMet found compelling reasons to improve NE Holladay Street and resurrect Portland's historic Waterfront Streetcar service.
A team of architects and engineers led by ZGF Architects reshaped 13 city blocks connecting the Lloyd Center Shopping Mall, the Oregon Convention Center and the Rose Quarter sports and entertainment district. The project rebuilt two existing surface rail platforms and added two more stations to the MAX blue line segment.
The overall project gave a lot of attention to both station design and street vitality. Like the bus and rail malls across the river on the west side of Portland's downtown, sidewalks were built with brick. But the more animated activities in this east side district called for much richer colors and patterns.
The street became a friendly outdoor space that animated the sports, entertainment and convention facilities it connected. It carried people safely between activities and encouraged further economic development in the area by connecting a series of small, privately developed open spaces from the Rose Quarter station at NE Wheeler Ave. to NE 13th Ave. and Holladay Park at the Mall.