The tsunami of demand for data can easily outpace an organization's capacity to deliver.

Bigger storage methods, fatter pipelines, and faster nozzles can help, but engineering solutions without governance just tend to increase the chaos and make a bigger mess of things.

Data governance programs help engineering get the most facts to the most people in the most elegant way possible through methodologies like master data stewardship, element models, ontologies, data glossaries, and data catalogs.