Max has competencies in enterprise search, business intelligence, knowledge solutions, web development, and graphic design shaped by over two and a half decades of attainments in business information services, system integration, semantic web technologies, architecture, and visual arts.
His wide range of roles and projects has resulted in numerous information technology platforms, services, and data-related digital products.
20B+ healthcare system in 7 states
June 2018 to present
Max currently serves Providence St. Joseph Health's vision of health for a better world by raising the mission's core competence in AI-powered search through technical leadership in its enterprise insights engine and related digital products.
The exceptionally long job title with big words just means he sets the enterprise's direction for Business Intelligence architecture, leads projects of moderate technical complexity, mentors others, and ensures all BI assets are stable, scalable, up to date, and available 24x7 by applying a deep knowledge of servers, operating systems, networking, security, database principles, web servers, cloud computing, and multiple vendor products.
"The best way to predict the future is to create it." - Abraham Lincoln
20B+ healthcare system in 7 states
October 2013 to June 2018
Played a central and crucial role in the vision and work that became a strategic enterprise data information portal. Guided the unification of emerging strategies for Data Catalog, App Store and Data Lake platforms through consultation, architecture, leadership, mentoring, and a talent for synthesizing diverse ideas into a working whole.
Designed, developed, and operationalized the enterprise's information search stack and SharePoint BI reporting portal platform.
Researched and tested semantic web data and content management capabilities on patient and provider data, which introduced the enterprise to graph database technologies.
June 2010 to October 2013
Raised caregiver collaboration, productivity and awareness of regional and enterprise level mission, facilities, departments, initiatives and resources in a six month contract that lasted three years by developing out-of-the-box and custom intranet web sites, applications, forms, workflows, document management and business intelligence solutions across three SharePoint platforms.
Responsible for reducing staffing costs through internal SQL/SharePoint Intranet web-based workflow and information products that customers hung on to through seismic changes in organizational culture. These products were known internally as the Health Plan's Knowledge Management System, Home Medical Equipment’s Product Knowledgebase and the Medical Group's Standard Workflows Dial, Statusbook, Clinics Directory and Periodic Table of Meaningful Use applications.
"Take measured risks, test innovative concepts and run until apprehended." - Cheryl Herbert
Landed contract work with two other Oregon eHealth group contractors expecting a "bored to tears" routine roll-out of an enterprise SharePoint platform to 20k+ Oregon region users over a six month period. Triggered enthusiasm in others by validating their expertise in wireframe, customer requirements, and road-map proposals through high fidelity feature and function improvements for 50+ collaboration sites. Exceeded quality expectations through graphics, client side web development, content edits, research, documentation, written procedures, process diagrams, and training of the in-house trainers. Helped team win an additional year of contract work by pre-selling web product concepts to multiple eHealth customers through proof of concept prototypes and a reputation for rapid delivery..
Nascent enterprise intelligence program with 150+ data, reporting and analytics caregivers sought to host self-service SharePoint 2010 Business Intelligence tools on existing IS supported enterprise platform. Issues arose over IS readiness, leading to initiative for separate enterprise SharePoint 2010 farm. Build stalled, however, when its platform developer left for other opportunities. Called in to complete build and fill datacenter platform admin and development role on seven servers. Handled updates, hotfixes and bugs. Drove architecture, integrations and rollout of BI tool stack. Ensured products adhered to security policies. Authored web content, wrote procedures, documented development, diagrammed processes and organized taxonomies. Became enterprise expert in platform tools and trained the trainers. Oversaw successful migration and maturation of sites and services on to enterprise IS SharePoint platform. Discovered many limitations in this approach to self-service.
Seismic changes in leadership and organizational priorities reduced SharePoint staff, jeopardizing in-flight and legacy sites and web application products. Worked with consulting agency to combine small contracts with seven Providence Health and Services departments into a single engagement. Ensured 50+ enterprise SharePoint sites sailed through 2007 to 2010 platform migration without incident. Re-designed and developed client-side web applications, forms, workflows, websites and analytics products with durable brand appeal on SharePoint 2010 team and collaboration sites for easy maintenance by owners with minimal skills. Extended product service life by five years.
September 2009 to January 2010
Reduced operational costs of Physician IT Outreach and System Support Services teams by developing knowledgebase and automation products on regional and enterprise SharePoint intranet platforms which organized content, catalyzed collaboration, clarified information, pulled content from outside teams and made database content visually available to consumers.
"Know me. Care for me. Ease my way." - Providence Health & Services
January 2007 to August 2009
$300K consulting firm
Accountable for company reorganization and sale of IT consulting service line assets. Tested market value of innovations in sustainable housing and carbon sequestration. Cofounded and bootstrapped equine assisted behavioral health therapy startup. Facilitated customer e-commerce and education startups. Co-developed business model, product line, and marketing for a beneficial microbes startup.
"Stay hungry. Stay foolish." - Stewart Brand
Long term industry trends presented a challenge to company IT consulting services business model. Solicited and assessed ideas for decentralizing office functions or merging with competitors. Recommended downsizing and funding change in company vision through sale of IT service line assets to the company's bravest employees. Co-organized and led new line of business innovation, research, and venture support services.
Cofounded and bootstrapped an equine assisted behavioral health therapy farm venture. Purchased Willamette Valley farm acreage languishing from lack of care. Designed, engineered, and built facility stables, arena, paddocks, and pastures that raised net value of property after improvement costs by 75%.
Studied market for eco-friendly housing projects and found only a small fraction the real estate market offering "green" housing. Researched building codes, regulations and energy incentives. Evaluated the state-of-the-art in eco-minded design and material specifications. Networked with designers, developers, and builders. Designed site and floor plans for 21 net-zero energy, water, and waste single family homes with neighborhood food garden and micro-habitat area on a five acre site with clay soils. Prepared real estate development package.
Supported business venture in specialty crafted bio-brews of beneficial microbes. Immersed in product research. Set up and monitored small batch brew site to understand end-to-end production process. Participated in product trials at dairy and waste treatment sites. Created brand identity. Implemented web presence, product labeling, and marketing content/materials. Co-wrote corporate business and marketing plans. Cultivated first customer product sale.
Research suggested an agricultural charcoal product could reverse global warming while improving soil fertility. Interviewed thought leaders. Networked globally with people and projects. Co-organized conferences at Oregon State University and the Pacific Northwest National Laboratory in Richland, WA for 130+ academics, engineers, researchers, scientists, carbon traders, ecologists, foresters, farmers, and policymakers. Evangelized biochar production and field trials on farms and nurseries in the Pacific Northwest region.
Founders of an AMI certified Montessori elementary and middle school wanted to expand into a new district. Consulted on business model, market research, and fundraising. Found location. Prepared applications for county building/fire permits and planning reviews.
Fragmented business processes handicapped laser-marking eCommerce venture. Analyzed back-office and product workflows to identify time-wasters and priorities. Closed information gaps by setting up company's SharePoint 2007 platform and organizing company standards, policies, procedures, and training into a single source of truth. Doubled production speed and volume by developing a Microsoft Access database with forms that integrated with QuickBooks to streamline product purchasing, receiving, ordering, authorization, invoicing, job queue, shipping, and tracking.
March 1995 to December 2006
$600K IT consulting firm
Accountable for company operations, P & L, tenant improvements, hiring, technical infrastructure, customer relations, project delivery, and service quality. Negotiated customer and vendor contracts. Owned success and failure of IT services and projects. Managed and mentored team of five consulting techs supporting 100+ customer IT networks annually. Directed development of company service management software application.
"Performance is reality." - Harold S. Geneen
Increase in market saturation for consulting IT services reduced company's customer base. Solicited and studied staff ideas for reducing costs and staying competitive. Proposed and directed the design and development of company's IT Service Management web application for streamlining time entry, asset tracking, trouble ticket, case notes, and invoicing work streams. Reduction in paperwork reduced net staff overhead cost 20% and increased capacity of help desk services by 250 customer users annually.
Increase in customer site visit costs reduced company profits. Analyzed issues and options. Identified, developed, proposed, and led approach for virtualizing desktop and server support services using a variety of emerging remote access tools which raised company revenue 15%.
Scaled company customer base from 20 to over 200 by cultivating company's competence in business software for non-profit, health care, veterinary, manufacturing, legal, architectural, engineering, aviation, accounting, construction, financial, entertainment, communications, sales, insurance, government, and educational organizations. Expanded company geographic service area beyond the Portland metro region to include other regions in Oregon, Washington, California, and Idaho. Served companies from two to over 1000 employees, and supported IT staff zero to expert level skills.
Staff turnover put many customers in danger of losing historical knowledge of technology resources and capabilities. Reduced customer downtime and IT support onboarding costs 75% by documenting processes, procedures, repairs, updates, system configurations, and custom software manuals for skilled and non-skilled system administrators.
Raised company revenue 25% by developing software customization, application development, and training service lines. Increased customer retention by growing company's range of IT systems administration support services from competence in file/print, email, backup, and legal document management software solutions to competence in fax, antivirus, directory, scheduling, database, messaging, disaster recovery, routing, accounting, security, workflow, compliance, CRM, recordkeeping, fundraising, brokerage, and utility solutions.
Dean Rothenfluch, CPA
Geffen Mesher & Company
Hoffman, Stewart & Schmidt
Jack W. Olds & Company
John P. Knox, CPA
Kevin W. Keithley, CPA
Wayne A. Marshall, CPA
Middleton & Company, CPA
Nichols Accounting Group
Dean J. Rothenfluch, CPA
Atlas Landscape Architecture
CBG Consulting Engineers
Davis Consulting Group
Jeepers, It's Erickson
Nehalem Telephone Company
Western Independent Networks
Associated General Contractors
Canby Builders Supply
Ditch Witch of Oregon
MSI Mechanical Systems
OC America Construction
Roth Heating & Cooling
Standard and Best of Oregon
Building Blocks Early Learning Center
Linn Benton Lincoln ESD
Oregon City School District
Tucker-Maxon Oral School
Fred Meyer Credit Union
Lacamas Credit Union
Safeway Northwest Central Credit Union
Arcadia Investment Corporation
IMS Capital Management
Smith & Jordan Financial Services
City of Canby, Oregon
Multnomah County Counsel
Oregon Department of Human Services
Oregon Secretary of State
Portland Police Bureau
Washington County Counsel
Balance Chinese Medical Clinic
Canby Veterinary Clinic
Cedars Sinai Park
Diagnostic Imaging Associates
Fountain Valley Dental
Freeman Chiropractic Clinic
Kemple Gandler Rheumatology
Medical Teams International
Oregon Open MRI
Robison Jewish Home
St. Charles Medical Center
Stockamp & Associates
Adams, DeBast, Helzer, McFarland
Allen, Yazbeck, O'Halloran & Hanson
Banks Law Office
Bates Private Capital
Bodyfelt, Mount, Stroup & Chamberlain
Bouneff & Chally
Carlson & Thacker
Chase Bankruptcy Information Systems
Clancy & Slininger, Lawyers
Cosgrave, Vergeer & Kester
Crowe Foreign Services
Dunn Carney Law Firm
Elliott & Park
Elliott, Ostrander & Preston
Farleigh, Wada & Witt
Hagen, Dye, Hirschy & DiLorenzo
Harrang Long Gary Rudnick P.C.
Hatch & Spencer
Heltzel Williams Lawfirm
Hershner, Hunter, Andrews, Neill & Smith
Hoffman, Hart & Wagner
Law Office of Erin Olson
Markowitz, Herbold, Glade
Mary Ellen Farr, Attorney at Law
Metropolitan Public Defender Services Inc
Meyer & Associates
Michael G. Bostwick
Moscato & Hallock
Motschenbacher & Blattner
Multnomah Bar Association
Pozzi, Wilson, Atchinson
Preston, Bunnell & Flynn
Ramis Crew Corrigan & Bachrach
RP Herman & Associates
Seidl Law Office
Smith, Freed, Heald & Chock
Stoll Berne Law Firm
Tarlow, Jordan & Schrader
Tarlow, Naito & Summers
Tichenor Dziuba & Coletti
Tooze Shenker Duden
White & Lee LLP
Grand European Tours
North Pacific Management
Clem J. Butsch General Insurance
Electronic Claims Services
Gustafson Insurance Agency
Kyllo Insurance Service Northwest
Mahshigian & Associates
BBC Steel Corp.
E.S. Clift & Sons
Fought & Company
Michaels of Oregon
Plastic Services Northwest
Roseburg Forest Products
Willsonville Concrete Products
American Lung Association (Oregon)
Community Action Organization
Junior Achievement Columbia Empire
Make a Wish Foundation (Oregon)
Mt. Hood Kiwanis Camp
Oregon Association Minority Entrepreneurs
Oregon Natural Step Network
Oregon Post Adoption Resource Center
Oregon Restaurant Association
Research & Education Group
The Dougy Center
Westminster Presbyterian Church
Willamette View Foundation
Advanced Finishing Systems
Carpets for Kids
Fairway Forest Partners Company
Grimm's Fuel Company
Martin Diagnostics International
Oregon Fresh Farms
The Cellar Door
Allstar Business Services
Apartment Center Services
Brooks & Associates
Canby Business Revitalization
Conkling Fiskum and McCormick
HQ Global Workplaces
Matrix A&T Systems
Migration Services Group
Pacific Marketing Specialists
Palladian Language Services
Vincent Performance Services
Global Software Solutions
Hayne, Lloyd & Associates
IKON Technology Services
Insyst Information Services
Mt. Hood Kiwanis Camp
March 1985 to March 1995
$50M architecture and planning firm
Sought with others to improve deficient transit, community and urban spaces through solutions that outperformed the commonplace in Portland, Seattle, San Francisco, Chicago, Houston, and Denver. Influenced positive outcomes with a unique ear for essentials, a grasp for developing good ideas, and a fanatical attention to details; the outcome of two projects, Portland's MAX Light Rail System (a recipient of the 2002 Presidential Design Award) and Seattle's Northgate Transit Center, becoming the models for others to follow nationally.
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
Generated value on large, complex projects by leveraging team ideas into a larger, more inventive and complete vision, and then carrying that vision through all phases of the Architectural design process with high fidelity.
Held increasingly substantive roles in a variety of complex projects. Won buy-in to ideas and alternatives through prototyping and testing. Resolved conflicts between architects, engineers, artists, contractors, community leagues, developers and public agencies on multidisciplinary teams by showing how a comprehensive design approach can solve everyone's problems better than the sum of individual interests.
Cultivated analytical, design, editorial, detailing, project management, and organizational discipline from 20+ complex planning & urban design, building architecture, interior design, urban design and art projects.
Achieved project goals and deadlines despite a shortage of team members and administrative support services by leveraging the emerging information and communications technologies of the time to work seamlessly between home and office.
National Endowment for the Arts - Clinton Administration
Westside light rail
U.S. Department of Transportation
Westside light rail
Portland Cement Association
Lincoln High School fence
Lincoln High School fence
Washington Aggregates and Concrete Association
Northgate Transit Center
Portland Daily Journal of Commerce
Northgate Transit Center
Union Station Redevelopment
March 1985 to March 1995
Independent consulting work on planning, garden, and visual art projects.
"If the solution is not beautiful, I know it is wrong." - R. Buckminster Fuller
June 1984 to January 1985
Work with five person construction crew on pool, pond and fiberglass spa installation, repair and maintenance projects in and around Eugene and Roseburg, Oregon. Handled heavy equipment. Set steel reinforcing. Sprayed and poured concrete. Laid stone, tile and brick. Plastered walls. Installed and maintained plumbing, pumps, chemicals and lighting. Organized shop and storage yard. Designed and detailed proposals for customer pools, spas and gardens.
Minimized project costs through a design/build process that cut the need for consulting professionals and reinforced repeatable time-saving labor patterns.
June 1983 to March 1983
Winter season work designing and detailing plans for improving business storefront through low cost office interior and exterior landscape improvements that stored flammable materials, made efficient use of storage space and beautified the storefront. Studied the hardwood flooring business through work with craftsman on sales, bidding, design and floor installation, refinishing and maintenance of several commercial and residential projects in the Los Angeles basin.
1980 to 1989
Part time work as a self-employed landscape designer and graphic artist on a handful of private and commercial initiatives.
"The most far-out ideas start as whispers on the fringe." - Anon
1982 to 1984
Part time work with architectural designer and clients in analysis, design, model building, delineation and construction of a handful of site planning, building and interiors projects.
"There is a river that runs through our culture; that flows with the rhythm of nature, and trusts that the sun will rise again." - James Hubbell, Artist
1981 to 1982
Part time work with architect and designer during site analysis, design and delineation of a phased ecological land use development proposal that featured curvilinear earth-sheltered homes, high-density urban gardens and a wind farm built over a landfill on a large property in the hills east of Concord, California.
June 1979 to June 1981
Part time work as a member of the University of Oregon student newspaper's editorial board creating a wide range of oft experimental and opinion-laced graphics. "All hope abandon, ye who enter" the graphic editor's office.
"Humans are proof that God has a sense of humor." - Anon
Advised and provided graphic content that interested and attracted readers. Affected tone of articles through a variety of techniques that expanded on story lines and advanced editorial objectives. Conveyed editorial board views on campus issues, school performance and community affairs.
Increased readership through art and content able to entertain readers from sidewalks, trash cans and clogged storm drains.
Improved understanding of complex and topical information through a Frankenstein patchwork of graphic styles stitched together by the threads of satirical humor stolen from syndicated cartoonists Jeff MacNelly, Berkeley Breathed, Bill Watterson and Pat Oliphant. Kept angry mobs away from the castle doors by picking Jack Ohman's brain for technical tips over a free lunch during his likely unmemorable visit to the campus.
September 1979 to December 1981
Part time work serving beer, wine and food to neighborhood solace-seekers and hormone charged college party-goers. Maintained normalcy around crowded watering holes by setting environmental tone and making the right allies to handle troublemakers. Responsible for last-call, balancing the till and locking up in the wee hours.
"A bottle in front of me is better than a frontal lobotomy" - Anon
June 1980 to September 1980
June 1979 to September 1979
Summer work drafting contract documents for Tektronix Microelectronics Building 59 - the state of the art for integrated circuits at the time. Found opportunities to draw and prep design proposal documents for the emerging Planning & Urban Design department. Worked extra hours to delineate organization charts, schedules and diagrams for project managers and marketing.
"We are what we repeatedly do. Excellence then, is not an act, but a habit." - Aristotle
July 1978 to November 1978
20,000sf tilt-up concrete warehouses
Six month work as the only laborer on a multi-trade crew of ten erecting five 20,000sf tilt-up concrete warehouse buildings at 5th and Conger in Eugene, Oregon from site grading to building finishes in overlapping sequence on a six month fast-track schedule. Responsible for site grading, formwork, grading, setting rebar, pouring concrete, grouting columns, placing beams, fabricating roof panels and laying insulation. Maintained team speed, safety, efficiency and quality by keeping site and materials clean and highly organized.
"Do what no one else wants to do, and you'll always have a job." - Anon
One week, on a ten-story lift-slab high rise residential job in downtown Eugene, a concrete mixer driver dumped a load of sidewalk concrete somewhere in the middle of the fifth floor pour. Since these floors required high-strength 6000psi concrete, chaos ensued. Within ten minutes, all the company's laborers from nearby job sites were on the floor carefully tip-toeing between the rebar grid and removing all the concrete by gloved hands to avoid damaging the paper-thin release membrane separating the pour from the floor below. Two months after resuming the pour, chewed fingernails were relieved by a flawless lift slab separation and a finish floor free of cracks.
October 1977 to December 1977
Fall season work landscaping private gardens with crew of three, planting, building railroad tie retaining walls, weeding, raking, mulching and fertilizing residential and commercial gardens.
"I looked up my family tree and found out I was the sap.” ― Rodney Dangerfield
September 1977 to October 1977
June 1977 to September 1977
Summer season general carpentry work with crew of up to four on several 2,500sf to 3,000sf custom designed homes typical of 1970's Pacific Northwest construction from hillside excavation to roofing.
"Be true to the framework for the best finish." - Ron Runkle
May 1975 to August 1975
164,000sf tilt-up concrete shopping center
Summer work as the youngest of five Union laborers in a construction crew of over 60 on a 164,000 square foot tilt-up concrete Fred Meyer shopping center complex at SE 3rd and Burnside in Gresham, Oregon. Worked with the tools, tradesmen and heavy equipment of commercial building construction from site-prep and foundation to finish roofing on a three month fast-track schedule.
"Lowest one on totem pole has feet on ground."
June 1974 to September 1974
Summer work assisting Heart Surgeon and Medical Resident in heart valve implant surgery testing on large dogs. Maintained Operating Room to patient-level sterilization protocols. Prepared instruments and materials for procedures. Administered IV's and and ran blood samples to lab. Kept up in-house kennel.
"Before anything else, preparation is the key to success." - Alexander Graham Bell
June 1973 to September 1973
Summer work maintaining the commercial value of Ponderosa pine stock by pruning, removing gall-rust, controlling pest infestations and fixing fence lines.
"Trees are poems that the earth writes upon the sky.” - Kahlil Gibran
June 1972 to September 1972
Summer work, up-close and personal with a building designed by architect Pietro Belluschi and ZGF Architects. Painted service piping. Watered plaza landscape planters. Oiled teak paneling in lobbies and elevators. Decorating building and plaza exterior for Portland Oregon's Rose Festival events and parade. Chiseled calcium carbonate stalactites from poorly weeped travertine walls.
"I like work; it fascinates me. I can sit and look at it for hours." - Jerome K. Jerome